GET THEM STARTED ON RAW

We recommend all pets new to raw feeding start with one of our Get Started packs, which include everything your cat or dog will need for two weeks. Each pack includes:

• Our welcome pack with all the information and tips you need to get started including a feeding guide
• Enough raw mixes for at least two weeks
• Broth or green tripe to help support your pet's transition to raw

Our packs with novel protein are ideal for pets with digestive or skin issues and may benefit from a protein that is new, and possibly gentler, on their digestive system. Take our quick questionnaire and we will recommend the best option for you and your pet.

If your pet is already well established with raw feeding, check out our Wildly Good Meal packs!

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Get Started Packs

Get Started Puppy

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Get Started Dog (Standard)

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Get Started Dog (Novel)

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Get Started Kitten

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Get Started Cat (Standard)

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Get Started Cat (Novel)

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When switching your pet to a raw diet it is best to make the switch cold turkey! Feed processed food one day and then the next start them on raw. There’s no need to transition slowly or mix raw and processed foods. Our Get Started packs take the guess work out of transitioning your pet to a species appropriate raw diet it has everything you need to kick start you pet's raw diet!

These packs are available for puppies, dogs, kittens and cats they includes enough raw minces for two weeks, broth or tripe for digestion support, a personalised feeding guide, and online support from our Nutrition Advisors. We'll also check in to see how your pet is going and suggest food options once the two weeks have finished.

We also have Novel Get Started packs which ideal for dogs or cats who may benefit from trying novel proteins to help with digestive issues or skin conditions. A novel protein is a protein source that your pet has not eaten before. For pets previously fed on processed diets (which often contain chicken, lamb, and beef products), a novel (or new) protein to your pet may include wallaby, venison, or rabbit.