We don’t just ask what your pet currently eats — we get curious about who they are, how they live, and what they really need. Our Nutrition Support Services are here to help you make confident, informed decisions about raw feeding, with expert guidance every step of the way.
We’ve been feeding raw in New Zealand for 18 years. With in-house veterinary support, 17 retail stores, and nationwide delivery (excluding rural), Raw Essentials makes raw feeding simple, supported, and specific to your pet.
Every pet is different — so every feeding plan is too. Whether you’re feeding a growing pup, a senior cat, or a dog with sensitivities, we’ll create a plan that fits their needs exactly.
Tailored portions based on breed, age, activity, and goals (gain, lose or maintain weight)
Balanced nutrition built around whole, raw, nutrient-dense foods
Adjustable plans as your pet grows, changes, or needs evolve
Switching to raw doesn’t have to be hard — especially when we’re with you every step of the way.
Step-by-step guidance for a smooth, safe transition
Support for sensitive pets who need a slower, more tailored approach
Backed by science and 18 years of practical experience feeding Kiwi pets
From couch potatoes to adventure dogs, we adjust feeding based on how your pet lives and moves.
Active pets – Fuel high energy with the right nutrients
Older or less active pets – Maintain healthy weight and provide additional joint support
Growing puppies & kittens – Tailored feeding plans to support healthy growth and development
Feeding raw doesn’t need to break the bank. We’ll help you make smart choices without cutting corners nutritionally.
Cost-effective feeding tips to help you get more from your budget without sacrificing variety
Bulk options available – Save more when you buy smart with our range of rolls and bulk boxes
If your pet has a medical condition, we’ll work with you — and your vet — to make sure raw is safe, suitable, and supportive.
In-house vet support available in-store and online
Condition-specific plans for diabetes, kidney disease, skin issues, and more
We collaborate with your primary vet to keep care connected and consistent
We don’t just set you up and send you off — we’re in it for the long haul.
Body condition score checks & weigh-ins available in-store
Feeding plan adjustments as your pet’s needs change
Ongoing access to our team of trained nutrition advisors and in-house Vet for pets with health conditions
18 years of raw feeding experience in NZ
Fully NZ owned & vertically integrated — we source, manufacture, package, sell, and deliver our Raw Essentials products
17 stores nationwide + online delivery (excludes rural areas)
Expert vet advice online & in-store — available when and where you need it
Let’s figure out what your pet really needs. Whether you’re new to raw or looking to fine-tune your pet’s diet, our team is here to help with empathy, expertise, and a plan that works.