Personalised Feeding Plans

Personalised Feeding Plans – Tailored Nutrition for Your Pet’s Health

At Raw Essentials, we believe every pet deserves to live a healthy, happy life – and that starts with the right food. That’s why we offer personalised raw feeding plans designed to meet the specific needs of your cat or dog. Whether you're new to raw feeding or an experienced pet owner, our team of experts is here to guide you ed help your pet get the most out of their diet. very step of the way and help your pet get the most out of their diet.

What Makes Our Feeding Plans Special?

Founded by a qualified vet, Raw Essentials has been proudly improving the lives of pets across NZ for over 18 years. Our evidence-based, scientifically backed approach ensures that your pet gets only the best – raw, unprocessed, and NZ-grown food packed with all the essential nutrients they need to thrive.

Tailored to Your Pet’s Needs

Every pet is unique, and so is their nutritional requirement. Our personalised feeding plans are carefully crafted to suit your pet’s breed, age, weight, activity level, and any specific health needs. Whether you have a high-energy pup or a senior kitty with special dietary considerations, we’ll help you create the perfect meal plan that ensures they’re getting exactly what they need.

How It Works

1. Get in Touch: Get in touch with one of our friendly nutrition experts – either in-store or online.
2. Personalised Assessment: We’ll ask you about your pet’s health, lifestyle, preferences, and any concerns you might have.
3. Customised Plan: Based on your answers, we’ll create a feeding plan using the freshest, locally sourced raw food, tailored to your pet’s specific needs.
4. Ongoing Support: We’re with you every step of the way — not just at the start. Our friendly team of nutrition advisors provides follow-up support to help your pet stay on track. Whether you're adjusting feeding amounts for a growing pup or taking a slower transition for a sensitive cat or dog, we’re here to guide you and make changes as your pet’s needs evolve.

Why Choose Raw Essentials?

18 Years of Raw Feeding Expertise: Founded by a vet in 2007, Raw Essentials has been improving the lives of cats and dogs across Aotearoa for nearly two decades. We’re proud to lead the way in species-appropriate nutrition — using real food, real empathy, and real expertise.

Raw Means Raw: No fillers. No nonsense. Just 100% natural, unprocessed food — sourced locally and made right here in New Zealand. We’re vertically integrated, which means we control every step — from sourcing to manufacturing — to ensure top quality and full traceability.

Science-Led, Pet-Focused: Our advice is grounded in evidence, not trends. Every feeding plan is tailored to your pet’s individual needs, backed by science and years of experience. We ask the right questions because we genuinely care — and because we know what makes a real difference to your pet’s health.

Empathy at Every Step: We’re not just nutritionists — we’re pet people. We value empathy for cats, dogs, and their humans. Whether you’re raising a new pup or navigating health challenges, our team is here to guide you with care and understanding.

Expert Advice, Wherever You Are: Our in-house vet and trained nutrition specialists are available in-store and online. With 17 stores across the country, and customer records that follow you from store to store, you’ll always get personalised, consistent support — no matter where you are.

Ongoing Support You Can Count On: We’re here for the long haul. As your pet grows and changes, we adjust their feeding plan and provide continuous advice. Whether it’s a gradual transition for a sensitive pet or tweaking meals for a growing pup, our team is always by your side.

NZ Owned & Operated: We’re proud to be a fully New Zealand-owned company, supporting local communities, local suppliers, and pets across the country.

Join the Raw Essentials Family

Want expert advice backed by real care?

Get in touch, tell us your pets story, and let’s work out what your pet really needs.

Raw Means Raw at Raw Essentials.